Comprehensive analysis of campaign objectives, target audiences and impacting market factors always lay the groundwork for any Engage campaign. After all, it takes a holistic view to establish not just brand visibility but true brand engagement.
Maintaining true relationships with target media and industry influencers is the key to activating the readership which knows and trusts their opinions to drive brand awareness and perception as only independent media can.
Proactive brand engagement is front and center on social media channels where individual consumers can become business-driving mouthpieces…especially if brands help empower them to do so.
From written content like blog posts and contributed articles to creative content like videos and infographics, the ability to tell your own story is imperative for any business looking to establish and maintain its position in the market.
Activating media and social media is only part of a cohesive PR strategy; it is also important to leverage the insights of key executives and the brand’s unique views to reinforce key differentiations.
Whether promoting a crowdfunding campaign or innovative new product, the most important decisions in any come-to-market PR strategy happen well before the media hype even starts.